Core Values

To build a company that outlasts us, we must uphold our core values. They are the principles we live by and to which we hold each other accountable. They guide our culture and decision-making, helping us navigate complexity and subjectivity.

Ambition

You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.

Inspiring example: You ship a high-impact feature to Experimentalists in two weeks, gather feedback, iterate, and then ship the final version to all users two weeks later.


Misleading example: You expand the scope of your work in ways that cause you to miss key deadlines and regular opportunities for user feedback and usage data.

Mastery

You care deeply about the quality of your work. You're continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.

Inspiring example: You distinguish what needs to be highly polished and what can be rough around the edges, and you plan your shipping cadence accordingly.


Misleading example: You fixate on perfecting something until it's flawless, and awe our users when they finally get their hands on it (delaying the rest of the squad in the process).

Independence

Others can trust that you'll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.

Inspiring example: You take the initiative to get started on work on your own. You help move the work along faster.


Misleading example: You hole up and build something alone, only asking for feedback when things are too far along to change or modify in a timely manner.

Communication

Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You're culturally and socially aware and can appropriately navigate social situations.

Inspiring example: You maintain high quality and up-to-date specs, proactively flag issues, and keep other stakeholders in the loop at all times.


Misleading example: You flood teammates with many threads, comments, docs and meetings, making it difficult for others to follow along and stay informed.