Company Goals

H1 2026 Goals

Doist entered H1 2026 with three company-wide goals, each owned by a member of the leadership team.

1. Become Multiproduct

DRD: CEO (Amir)

Doist is evolving from a single-product company (Todoist) into a multi-product productivity platform. Aligned with the company's updated vision: "Be the end-to-end productivity platform that empowers a billion people to bring their ideas to life",  this goal focuses on launching and integrating new products (including a revised team communication app) alongside Todoist. 

The reason behind this goal: 

  • The ambition is to build a unified suite under a cohesive brand architecture, moving beyond "just a to-do list" into a broader productivity ecosystem.

  • Key H1 bets include automations and a new communication product, alongside core Todoist improvements that strengthen the platform's overall position.

2. Increase Company-Wide Leverage

DRD: CTO (Gonçalo)

Leverage is about getting more output for the same input, a force multiplier across every role at Doist. This goal centers on increasing velocity, quality, and autonomy through three pillars:

  • Mastery: Continuously deepening craft, knowledge, and tool proficiency.

  • Automation: Eliminating grunt work through automation tools and features, freeing time for high-impact work.

  • AI: Using AI as a tutor, programmer, collaborator, critic, and research accelerator to achieve a step-change in individual and collective velocity.

How it's being pursued

  • A company-wide Leverage Survey was conducted to surface bottlenecks, automation opportunities, and bright spots across every team.

  • Each team analysed their survey results and identified specific leverage initiatives.

  • A Leverage session at Team Connect (the company retreat) had teams map opportunities on an effort/risk vs. potential framework, commit to 2-4 incremental improvements and at least one radical experiment per team.

  • An AI Week (April 27 – May 1) is planned as a company-wide event to push everyone's AI fluency further.

  • Progress is tracked through weekly check-ins and team-level feedback loops.

3. Aim Towards Green (Financial Growth)

DRD: CRO (Brenna)

A detailed breakdown of our Growth Strategy can be found here. 

The original goal was to "Get to Yellow", which translates in achieving 11% year-over-year MRR growth. Thanks to the Q4 2025 pricing increase, Doist had already hit yellow by December 2025. By the end of February 2026, YoY MRR growth reached nearly 21%, and it has been hovering at just under 20%.

Rather than moving the goalpost to "Get to Green" (25% YoY MRR growth), leadership chose to keep the original target and celebrate the clear win, a historical Achilles heel for the company.

The recent update means: 

  • The goal was reworded to "Aim towards Green" to signal continued ambition without creating an artificially raised bar.

  • This growth is driven by pricing and packaging optimisations, onboarding improvements (projected 4x more teams created), and strong execution across the product (nearly 1,000 significant changes shipped in 2025 alone, including 115 new features).